Take measuring to a whole new level with this beautiful Dahlia Measuring Tape from Rifle Paper Co. This retractable measuring tape is housed in a pale pink faux leather case with "measure twice, cut once" in gold foil lettering. Features gold tone brass hardware and a hidden button release. Dahlia pattern is printed in full color on the case. Keep this handy tool in your sewing box, at your desk, or in your purse. The tape measures 60 inches (or 152.4 centimeters) with a 1 inch logo zipper pull. Case measures 2.25 inches in diameter x 0.75 inches tall.