Notabag is the smart combination of a bag and a backpack made from a blend of cotton and rip-stop nylon. With a pull on the straps, it transforms from a reusable tote bag to a backpack. Inside the bag, there is an attached pocket where you can keep your wallet or keys. When the bag is not in use, it folds into this pocket and becomes a hand-sized pouch. This sleek, eco-friendly reusable tote changes the rules, adapting to everyday life; practical and flexible like no other. It's water-resistant and machine washable. Pouch measures 5 x 6 inches, when unfolded, bag measures 17.7 x 25.6 inches.
The white and blue Hello World pattern on this bag is a result of a collaboration with The City Works, a contemporary souvenirs brand based in Vienna. The Hello World pattern features many landmarks from different cities around the world. The Eiffel Tower, Colosseum, Taj Mahal and Sydney Opera House are just a few of the many icons hidden within the detailed design.