Our Story


Located in Brooklyn, New York, Annie’s Blue Ribbon General Store is a fun yet sophisticated shop that combines the modernity of a well-lived urban lifestyle with the comfort and charm of a country general store. Our General Store specializes in all things fun and functional. We have something for everyone!

Our unique assortment of accessories, toys, home and gift items represents the best of what life has to offer, all under one colorful and cozy roof (and on the internet as well!). The ever-changing, cleverly edited merchandise is bound to inspire, whether you’re searching for a special gift or browsing on a lazy Sunday. But the Blue Ribbon experience doesn’t stop at the register! We seek to expand our shoppers’ minds by offering not only tangible products but also suggestions for how to best utilize them, whether it be recipes, trip ideas or complementing items. In this way, our customers are not just buying a product but are buying an adventure as well.

Ann Cantrell (“Annie”) opened ABRGS in October 2007 in Brooklyn, New York and the website soon followed. Her passion for items and ideas she believes to be the “Best in Show” has helped bring the shop to life and live up to its namesake.

Ann is also an Instructor at the Fashion Institute of Technology where she teaches classes in Product Development, Trend Forecasting and Sustainability.

So stop by the shop if you’re in the neighborhood or stay put and browse online; either way we welcome you to be a part of our world and thank you for being a part of our community.